Editors Note: This is sarcastic. Tongue in cheek. You know the drill. From a friend I worked with in the military broadcasting world, now an anchor and reporter in the Northwest. I always liked his sense of humor:
A JOURNALIST'S 10 STEPS TO PROPER BROADCASTING
Taken from Volume II of Greg Craber's School of Broadcasting
1. IT DOESN'T MATTER WHAT YOU'RE DOING, YOU'RE THE BEST THERE IS AT IT.
2. NEVER DO ANYTHING FOR ANYONE, UNLESS YOU DIRECTLY BENEFIT MONITARILY OR OTHERWISE.
3. YOU ARE IN CHARGE OF EVERYTHING THAT HAPPENS AROUND YOU.
4. MAKE SURE EVERYONE KNOWS ABOUT EVERYTHING YOU'VE DONE THAT IS
REALLY GOOD.
5. AFTER YOU'VE DONE SOMETHING FOR SOMEONE, THEY OWE YOU!
6. WHEN LOOKING FOR A PARKING SPOT, YOU ARE BOTH A "DV" AND A "VIP".
7. EVERYONE (excluding relatives) OF THE OPPOSITE SEX WOULD "LIKE TO KNOW YOU BETTER".
8. MAKE SURE YOUR PRESENCE IS ANNOUNCED ANY TIME YOU ENTER A ROOM
WITH MORE THAN 7 PEOPLE PRESENT.
9. WHEN ANSWERING A TELEPHONE, USE THE PHRASE "(YOUR COMPANY) THIS IS (YOUR NAME)! HOW CAN WE HELP EACH OTHER?" (WHEN BROADCASTING IN THE MILITARY, LEAVE OUT RANK! YOU'RE BETTER THAN THAT NOW.)
10. NEVER SCHEDULE WORK DURING OFF-DUTY HOURS OR LUNCH, UNLESS LARGE FAVORS ARE GUARANTEED!
FOLLOWING THESE SIMPLE GUIDELINES WILL TEACH YOU THAT YOU ARE BETTER
THAN THE AVERAGE PERSON, AND THOSE AROUND YOU WILL HAVE NO CHOICE BUT TO FALL IN LINE, AND RESPECT YOU.
A NOTE FROM THE TEACHER:
I'VE GIVEN THESE STEPS TO YOU BECAUSE LATELY I'VE NOTICED THAT MANY
NEW BROADCASTERS DON'T REALIZE HOW MUCH BETTER THEY ARE THAN NORMAL
PEOPLE, AND THEREFORE, THEY DON'T ACT SUPERIOR. THIS NEEDS TO STOP. THANKS FOR YOUR TIME. I WANT YOU TO THINK OF THESE ITEMS AS MORE THAN JUST GUIDELINES, THEY'RE ACTUALLY FACTS AND A WAY OF BETTER LIVING AS A BROADCASTER. PLEASE FEEL FREE TO CONSULT ME FOR MORE TEACHINGS AT ANY TIME.
GREG CRABER, PhD
GREG CRABER'S SCHOOL OF BROADCASTING.
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